QuidProQuo is a free utility that enables webmasters to improve the efficiency of their reciprocal linking campaigns. Many webmasters will not bother exchanging links with sites that have hundreds or thousands of other reciprocal links on their sites, and with very good reason.
Search engines routinely ignore pages with vast numbers of links which they consider to be link farms. They may even classify your site as a “bad neighbourhood” and you’ll get banned altogether. Much better then to keep a moderate number of high quality link exchanges than thousands of low quality links. QuidProQuo helps you do this by ensuring that all your link partners are returning the favor.